“SEO” is the buzzword among the business community, but what exactly is it?
SEO is an acronym for ‘Search Engine Optimization.’ In short, it’s the process to better ones website so search engines like Google, Yahoo or Bing better understand what the site is about and who should be the intended audience. The process is designed to improve search engine rankings by adhering to various technical and quality standards put forth by Google.
Because of its popularity, more and more individuals and businesses alike have popped out of the woodwork to offer it as a service, regardless of their technical or practical understanding of how to implement a successful campaign.
This is why, CRJ has created a referral list of top SEO providers around town. Just because someone offers it, doesn’t exactly mean they know what they’re doing. Okay, I get it – you don’t know much about SEO so how do you know if someone is feeding you a line of ***?
There are various tools like SEMRush.com. SEM Rush allows you to put a URL in and get a close estimate of organic referral traffic (from search engines like Google) as well as a list of the website’s historical rankings. If someone is selling you SEO, don’t you think they should be able to rank their own website well for competitive key phrases?
Does SEM Rush sound to confusion? No problem – here’s an easier way to find out if an SEO company is worth their salt.
Check their rankings in Google.
Don’t take their word for it. If an SEO company is any good they should rank well for their city + SEO. For an example; if you’re checking out Denver SEO companies they should rank well for keywords like ‘Denver SEO,’ or ‘SEO Denver.’ If you don’t find them on the first page, or even 2nd page – they probably aren’t worth the conversation.
Still stuck? To make things complicated, just because someone ranks on the 1st page at the time you check, doesn’t mean they’re a good SEO provider. For an example; many SEOs participate in ‘link-schemes.’ Link schemes are a way to ‘trick’ search engines like Google which gives them temporary, short-term rankings. Tools like SEM Rush lets you pull historical data to determine whether or not the SEO firm is playing nice and has your best intentions in hand.
Are you a local business in Castle Rock? Good news, Castle Rock Advertising can do all of the heavy lifting for you when searching for a local SEO provider you can rely on. If you’re stuck, jump on over to www.castlerockadvertising.com.
When you’re stuck, don’t hire blindly. It could cost you potentially thousands of dollars investing into someone, or a business that just doesn’t have the skills to pay the bills.